About the company

Human to Human

Do you have questions about how to create a strong brand?

How to create marketing plans that optimize your spending dollars to reach your business objectives?

Would you like to build awareness and trial with your target consumer and increase your marketing dollar ROI?

Do you need help creating ideas for new product launches or campaigns?

Or perhaps you are in the beginning stages of creating a new business and need help getting an idea off the ground and into a tangible product or service offering?


Ability to Engage is a strategy and insight catalyzer that provokes change by asking the right questions, getting immersed in the fundamentals of the category and/or business, and creating analysis based methodologies to lead your team through an engagement together.

After our immersion process, we arm your team with strategically based recommendations—not just a summary of what we learned—to drive momentum and evoke action toward growing your business.

Ability to Engage has 15+ years experience in brand and marketing with some of the world’s top companies in the field, such as Procter & Gamble and PepsiCo, as well as new start-ups.

We offer varying levels of engagement in business strategy, marketing, and consumer insight generation to create customized proposals that will not only meet, but also help exceed, your business objectives!

Consumer Testimonials

Meet Joey!

Meet Molly!

Meet Frank!

Chief Catalyzer

Ida is the Founder & Chief Catalyzer of Ability to Engage. Ability to Engage helps brands develop marketing communications, product ideas, brand strategies (brand personality, equity, and architecture), and consumer segmentations. The A2E team also develops and facilitates innovation sessions, strategic meetings, and team effectiveness workshops. Clients include start-up companies, international government groups, and some of the world’s largest and most respected companies in brand and marketing such as Clorox, ConAgra Foods, McGraw Hill, PepsiCo, Pfizer, and Procter & Gamble.

Our Analytical Approach

Ida holds three degrees from The Ohio State University (MBA, BSBA, and BA) and now teaches a course at the school’s Fisher College of Business in Creativity & Innovation. She also serves as a Brand & Consumer Behavior Advisor at TechArb at the University of Michigan and as a guest speaker at universities, non-profit organizations, and for-profit companies. Ida holds six patents with the USPTO and has been published in Prentice Hall, YOUNG MONEY® magazine, and several blogs. She serves as an Advisory Board Member to several start-ups and is a certified Laughter Yoga instructor.

How can we help?

Contact Ability to Engage for a free consultation. Upon understanding your business objectives, we will create a proposal that meets your unique needs.