What We Do

We help you tell- and sell- your story in a way that resonates and conveys value. 

We determine or clarify:

  • (Which) Markets
  • (Who) to Target
  • (Where) to Position 

We develop and facilitate brand strategy development, consumer research, idea workshops, and team effectiveness workshops.

From new entrepreneurial start-ups to well-established corporations, we can help your company wherever you may be in your brand building and marketing process.

Brand Strategy

  • Brand Strategy Development
  • Brand Equity/ Health Optimization or Creation
  • Brand Architecture Optimization or Creation
  • Marketing Strategy Development
  • Market Evaluations (category summaries and competitive landscape assessments)
  • Short-term back-fill, where strategic direction is needed, for Brand Management & Project Management roles)

Consumer Insights

  • Consumer Strategy (consumer target creation, communication channels, persona/archetype development)
  • Consumer Research (Discovery Groups, Observational Research, IDI’s, Online Research, and other forms of Ethnographic Research)
  • Co-Creation (development of new ideas with client teams and consumers)
  • Longitudinal Qualitative Studies
  • Knowledge Synthesis (synthesis of existing reports and data into an easy-to-understand format)
  • Short-term back-fill, where strategic direction is needed, for Consumer Insights


  • Innovation Pipeline Building/ Masterplans
  • Concept Creation
  • Concept Optimization (prior to quantitative research)
  • Design Thinking & Innovation Workshops (helping teams create new ideas through facilitated exercises) 
  • Prototyping (2D & 3D) Workshops 
  • Short-term back-fill for Innovation Strategy & Implementation roles

Team Building

  • Team Facilitation Workshops (team building via personality assessments and motivational understanding and communication workshops)
  • Laughter Yoga Sessions (guided sessions to provide benefits of creativity, team building and employee self-care)

We’ve helped them. Now, how can we help you?

How can we help?

Contact Ability to Engage for a free consultation. Upon understanding your business objectives, we will create a proposal that meets your unique needs.