What We Do
We help you tell- and sell- your story in a way that resonates and conveys value.
We determine or clarify:
- (Which) Markets
- (Who) to Target
- (Where) to Position
We develop and facilitate brand strategy development, consumer research, idea workshops, and team effectiveness workshops.
From new entrepreneurial start-ups to well-established corporations, we can help your company wherever you may be in your brand building and marketing process.
- Brand Strategy Development
- Brand Equity/ Health Optimization or Creation
- Brand Architecture Optimization or Creation
- Marketing Strategy Development
- Market Evaluations (category summaries and competitive landscape assessments)
- Short-term back-fill, where strategic direction is needed, for Brand Management & Project Management roles)
- Consumer Strategy (consumer target creation, communication channels, persona/archetype development)
- Consumer Research (Discovery Groups, Observational Research, IDI’s, Online Research, and other forms of Ethnographic Research)
- Co-Creation (development of new ideas with client teams and consumers)
- Longitudinal Qualitative Studies
- Knowledge Synthesis (synthesis of existing reports and data into an easy-to-understand format)
- Short-term back-fill, where strategic direction is needed, for Consumer Insights
- Innovation Pipeline Building/ Masterplans
- Concept Creation
- Concept Optimization (prior to quantitative research)
- Design Thinking & Innovation Workshops (helping teams create new ideas through facilitated exercises)
- Prototyping (2D & 3D) Workshops
- Short-term back-fill for Innovation Strategy & Implementation roles
- Team Facilitation Workshops (team building via personality assessments and motivational understanding and communication workshops)
- Laughter Yoga Sessions (guided sessions to provide benefits of creativity, team building and employee self-care)
We’ve helped them. Now, how can we help you?
How can we help?
Contact Ability to Engage for a free consultation. Upon understanding your business objectives, we will create a proposal that meets your unique needs.