provoking CHANGE, evoking ACTION

Do you have questions about how to create a strong brand? How to create marketing plans that optimize your spending dollars to reach your business objectives? Would you like to build awareness and trial with your target consumer and increase your marketing dollar ROI? Do you need help creating ideas for new product launches or campaigns? Or perhaps you are in the beginning stages of creating a new business and need help getting an idea off the ground and into a tangible product or service offering? Ability to Engage is a strategy and insight catalyzer that provokes change by asking the right questions, getting immersed in the fundamentals of the category and/or business, and creating analysis based methodologies to lead your team through an engagement together. After our immersion process, we arm your team with strategically based recommendations—not just a summary of what we learned—to drive momentum and evoke action toward growing your business. Ability to Engage has 15+ years experience in brand and marketing with some of the world’s top companies in the field, such as Procter & Gamble and PepsiCo, as well as new start-ups. We offer varying levels of engagement in business strategy, marketing, and consumer insight generation to create customized proposals that will not only meet, but also help exceed, your business objectives! Contact Ability to Engage for a free consultation. Upon understanding your business objectives, we will create a proposal that meets your unique needs.

Ida Abdalkhani

Ida is the Founder & Chief Catalyzer of Ability to Engage. Ability to Engage helps brands develop marketing communications, product ideas, brand strategies (brand personality, equity, and architecture), and consumer segmentations. The A2E team also develops and facilitates innovation sessions, strategic meetings, and team effectiveness workshops. Clients include start-up companies, international government groups, and some of the world’s largest and most respected companies in brand and marketing such as Clorox, ConAgra Foods, McGraw Hill, PepsiCo, Pfizer, and Procter & Gamble.

Ida holds three degrees from The Ohio State University (MBA, BSBA, and BA) and now teaches a course at the school’s Fisher College of Business in Creativity & Innovation. She also serves as a Brand & Consumer Behavior Advisor at TechArb at the University of Michigan and as a guest speaker at universities, non-profit organizations, and for-profit companies. Ida holds six patents with the USPTO and has been published in Prentice Hall, YOUNG MONEY® magazine, and several blogs. She serves as an Advisory Board Member to several start-ups and is a certified Laughter Yoga instructor.

You can share in some laughs by watching her TEDx here.

Ability to Engage is a member of Forbes Agency Council, an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies.

Recognized atAnn Arbor SPARK’s annual meeting as a “gazelle,” with 20 percent growth year-over-year, and received FastTrack awards in  2017.


Test Your Understanding of Non-Verbal Communication



Cognitive Dissonance Do it First, Like it Later

Flashbulb Memory – Make Your Brand More Memorable

Heuristics – Understand Your Consumer Faster

Mutual Exclusivity – How to Get Your Consumer to Choose Your Brand or Product

Spreading Activation – The Importance of Understanding Why Your Consumers Choose Your Brand

Reinforcement Learning – Getting Consumers to Stay with Your Brand



Corp! Magazine Recognition – Ability to Engage recognized as a Gazelle Award winner

Michigan Live Business – A summary of all the companies who were awarded at Ann Arbor SPARK’s annual meeting

Yahoo Finance – Ability to Engage’s, Ida Adalkhani, Recieves the VBA Award at Ann Arbor SPARK’s 2017 Annual Meeting

Ann Arbor USA FastTrack Award – Spotlight- Ida Abdalkhani, Chief Catalyzer at Ability to Engage

Comcast Virtual Business Advisor Award – Recognized for identifying growth opportunities as well as opportunities for improve­ment, and taking advantage of the resources by the VBA to refine her business

Forbes Agency Council – Recognized as one of the fastest growing public or private companies with headquarters based in Washtenaw County, for consistently high business growth in 2017

Open PR – Young Female Entrepreneur’s Continued Curiosity Leads to Forbes



Lucy Ann Lance Show – Our Chief Catalyzer, Ida Abdalkhani, Speaks to Lucy Anne Lance show about Ability to Engage Growth

Social Media Week – Ability to Engage founder, Ida Abdalkhani, speaks on how to connect with your audience at Social Media Week

Insights Association  – Ability to Engage founder, Ida Abdalkhani, speaks at the Insights Association 2017 Annual Conference in South Carolina

Ann Arbor SPARK – Ability to Engage Chief Catalyzer, Ida Abdalkhani, Speaks at Ann Arbor Entrepreneur Event

Ad ClubAbility to Engage Chief Catalyzer, Ida Abdalkhani, Speaks at Ad Club of New Orleans

Buckeye Leadership Fellows Program – Ability to Engage Chief Catalyzer, Ida Abdalkhani, Speaks at Buckeye Leadership Fellows Program

Battelle for Kids – Ability to Engage Chief Catalyzer, Ida Abdalkhani, Speaks at Battelle for Kids Conference

Shift Creators – Ability to Engage Chief Catalyzer, Ida Abdalkhani, Speaks at Shift Creators



Corp Magazine! – Laugh your way to inspiration – an article with information on our Laughter Yoga sessions

MindBody – Ability to Engage founder, Ida Abdalkhani, travels to Alabama to lead Laughter Yoga session

Share the LaughterYou Tube TEDx video featuring Chief Catalyzer at Ability to Engage, Ida Abdalkhani, teaching how to be happy in 5 minutes

For Good News – Happier in 5 Minutes

Business Builder’s Club – Ohio State University Entrepreneurship Organization Shares Laughter Yoga TEDx by Ida Abdalkhani, Chief Catalyzer at Ability to Engage

Business Builder’s Club – Ida Abdalkhani, Chief Catalyzer at Ability to Engage, Speaks at Ohio State Entrepreneurship Organization

Laughter Yoga – Kirwan Institute: Ida Abdalkhani, Chief Catalyzer at Ability to Engage Leads Students in Laughter Yoga at Not My Brother’s Keeper

Laughter Yoga Warm Up – Songs at the Center: Ida Abdalkhani, Certified Laughter Yoga Instructor, will warm up the audience before the Music and Healing episode.



Back in the Creativity Classroom – Ida Abdalkhani & Artie Isaac team up to teach at Ohio State

SPARK.ed – Ability to Engage Chief Catalyzer, Ida Abdalkhani, Speaks at Ann Arbor Spark Ed



Give Back Hack – Ida, Chief Catalyzer at Ability to Engage, Serves as a mentor at Give Back Hack in Columbus, Ohio

Inspiration Through InnovationInspiration through innovation interview: Ida Abdalkhani, Chief Catalyzer at Ability to Engage

Catalyst Ranch – What I Learned Backpacking Around the World

Catalyst Ranch – 7 Tips on How to Prepare to Teach, When You Haven’t Been Trained as a Teacher

Catalyst Ranch – 7 Steps to Curb Your Perfectionism & Accomplish More

Blog Talk RadioMeet Ida Abdalkhani, Chief Catalyzer at Ability to Engage, on Your Entrepreneurial Journey

Young Money Magazine – Ida Abdalkhani Authors Article on Women in the Workplace

Pearson Prentice Hall Case Study: eBay – To-Drop Off or Not?

Startup Weekend – Startup Weekend-Smart City Edition, Columbus: Ability to Engage Chief Catalyzer, Ida Abdalkhani, Serves as Coach & Mentor

TechArb – Ability to Engage Chief Catalyzer, Ida Abdalkhani, Serves as Mentor to Student Start-ups at University of Michigan